There is a concept in international relations called “soft power,” a country’s influence and power in the world measured by its cultural footprint (as opposed to “hard power” which is measured by a country’s economic and military presence). It is undeniable that China, Korea and Japan are a growing force in fashion, music and food.
With respect to jewelry, Asian designers are making an impact in the global marketplace as well. Never mind the fact that a large majority of jewelry is already manufactured in China or Hong Kong, Asian designers are stepping into the spotlight with their own right as couture jewelry designers now as well. Hong Kong-based designer, Wallace Chan, was the first Asian to ever show at the Biennale Des Antiquaires in Paris this year (see my post here). Chinese designer, Anna Hu, has been blinging out Gwyneth Paltrow for red carpet events. My gut is telling me that we will be seeing more and more Asian jewelry designers in jewelry and fashion in years to come.
Gwyneth Paltrow in Anna Hu jewelry at the 2012 Oscars.
Korean jewelry designer, Yoon Jung Yun’s Inner Message rings, imprint a message on the wearer’s finger. Available for purchase here.
How many Chinese models and fashion bloggers do you have to see at NY, Paris and London fashion weeks to be convinced of this? How many nights have you spend at Karaoke, followed by late night trips to Asian food trucks? How many times do you have to hear Gangnam Style, a song sung almost completely in Korean, on Z100 and in clubs around the world?
Coincidence? I think not. If Asian designers are not on your radar, they should be–Gangnam style is here to stay.
Big Kiss and Bigger Diamonds,